Social Media Coordinator & Content Creator
Location: Adelaide
Full-time preferred (37.5 hrs/week) | Part-time considered (min. 3 days/week)
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At Oskar's Wooden Ark, we believe in the magic of childhood, the joy of open-ended play, and the beauty of sustainably made toys. We're a passionate, purpose-driven family business with a loyal following, and we’re looking for someone creative, organised, and community-minded to help us grow and nurture our social media presence.
This role is ideal for someone who’s hands-on, thoughtful, and genuinely enjoys storytelling through visuals, words, and short-form video content. You’ll work closely with our product and marketing teams, and be a key part of how our brand shows up online.
💻 What You'll Be Doing:
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Develop and implement social media strategies across Instagram, Facebook, TikTok, and Pinterest
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Plan, film, edit, and schedule engaging content — think Reels, Stories, carousels, tutorials, behind-the-scenes and playful product showcases
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This role includes being on camera - often alongside our founder-led team - to help tell stories, share behind-the-scenes and connect with our community in an authentic way
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Manage our content calendar and align social posts with launches, campaigns and seasonal themes and warmly engage with our community
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Create visual assets and graphics using Canva for social media, newsletters, and marketing campaigns
- Write and build our weekly newsletters (Klaviyo), including customer segmentation based on purchase history, engagement levels, and demographics
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Analyze newsletter performance metrics and use Klaviyo analytics to identify customer behavior patterns, track campaign ROI, and optimize future campaigns
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Write engaging blog posts about toy trends, play ideas, and parenting tips to drive website traffic and support SEO
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Coordinate product send-outs and communication with content creators and influencers
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Support our customer service team by helping manage and coordinate local pickup orders from our Adelaide warehouse
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Review analytics and insights to help inform future content ideas and strategies
🧠 You’ll Thrive in This Role If You:
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Are passionate about creative storytelling and purposeful play — especially if you’re inspired by Waldorf, Montessori, or natural parenting approaches
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Have 1–2 years of experience managing social media for a brand or small business - OR - you’re a recent graduate with a natural talent for content creation, a sharp eye for detail, and a strong willingness to learn and grow
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Love making and editing short-form videos
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Are naturally organised and detail-oriented — calendars, planning and follow-ups are your thing
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Feel confident writing captions, responding to comments, and communicating clearly with both team and community
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Embrace the chance to grow and make a real impact within a small, family business environment - where collaboration is key, roles often flexible and you’ll experience the rewards and challenges that come from working closely with a passionate, dedicated team.
✨ What We Offer:
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A warm, collaborative and creative team culture
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A role with real purpose - helping inspire open-ended play and a deeper connection to childhood
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Fair and competitive remuneration, with the potential for the role (and salary) to grow over time based on performance, contribution, and evolving responsibilities
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Generous staff discount on our full range of thoughtfully curated toys and play resources
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Ongoing opportunities for growth, learning and creativity
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This is an Adelaide-based role, and most of your time will be spent on-site in our office and playroom where the magic happens - working closely with our team, capturing content, and staying connected to our products and community. That said, we understand the need for flexibility, especially for parents or those balancing family commitments. The exact structure of working hours and days can be discussed with the right person - we're open to making it work.
About us…
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Oskar’s Wooden Ark is one of Australia’s leading toy stores when it comes to high quality handmade wooden toys and learning resources for children
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Wooden Playroom is our wholesale business through which we supply other retailers within Australia and New Zealand
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Mercurius Australia, as part of the Oskar's Wooden Ark Enterprise, supplies Schools and Early Learning Centres, with quality art, craft and learning products
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We are SA family owned & operated and our customer service makes the difference
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We operate from our warehouse and office spaces in our 1.000 m² warehouse in 5094 Gepps Cross
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We offer a fun, dynamic, modern and rewarding workplace culture where you will be valued and recognised for your efforts
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Oskar’s Wooden Ark is 7 years old and we are building a strong e-commerce retail online business, wholesaling to a growing number of retailers, and supporting schools throughout Australia with the supply of quality education resources
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We are committed to delivering the best and work hard to make THE difference in a changing & competing environment
👋 Sound Like You?
We’d love to hear from you. Please send your CV and a brief introduction about yourself (bonus points for creativity — a video, reel or portfolio welcome!) to:
📧 accounts@oskarswoodenark.com.au
Applications will be reviewed as they come in. While we’re grateful to everyone who applies, only shortlisted candidates will be contacted. Interviews will only commence from 20th August 2025 onwards.
