"I've been passionate about handmade wooden toys for as long as I can remember."
Simon grew up in 1980s Germany with a childhood full of open-ended play, and wanted to share that same magic with his own children. When his son Oskar was born in 2017, an idea was born with him.
That December, the family said goodbye to friends and family in Germany and moved to Australia with just ten boxes - one of them packed with Simon's own private collection of Grimm's wooden toys and handcrafted animal figures, kept close for the adventure ahead.
That collection became the spark. Once settled, Simon and Thuy began sourcing beautifully made toys from craftspeople and small makers around the world, and opened Oskar's Wooden Ark to share that same sense of wonder with families across Australia.
Years on, their family has grown, their small team has grown, and their warehouse has grown - but their mission hasn't changed.