Born in 2003 from a father's love of play, Waytoplay began as a simple idea and evolved into durable, flexible road toys designed for open-ended, creative adventures. Built to last, these weatherproof roads inspire children to explore, build and imagine anywhere.
Creative Arches takes that same imagination further, giving materials a second life. Made in Europe from 100% recycled ABS sourced from old refrigerator interiors, each piece clicks and combines into bridges, tunnels, towers or completely abstract structures. All Waytoplay packaging is plastic free.
Driven by family values, quality craftsmanship and sustainable production, Waytoplay is a company in the Netherlands built on care and purpose. Its cars and road signs are made in the Netherlands by a social enterprise, supporting inclusive employment, while the full range supports hands-on learning through empowering kids with creativity, problem-solving and endless play possibilities.