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Simon with Marco from Grimm's Wooden Toys in front of a wall of colourful wooden Grimm's children's toys and shelves.

Inside the Grimm's Factory: An Exclusive Tour of Where the Magic Is Made

We've always adored Grimm's Wooden Toys, from their superb craftsmanship to their open-ended play possibilities, they capture everything we love about wooden toys. Over the years, Simon has enjoyed a number of visits to the Grimm's factory in Germany, getting an up-close look at the hard work behind every beautiful piece. Come and explore the magical world of Grimm's with us.

A three-panel collage: the top panel shows Simon with the Grimm's Wooden Toys team, holding a Grimm's rainbow; the bottom-left panel showsSimon holding up a navy T-shirt with the 'GRIMM'S' logo; the bottom-right panel shows a close-up of colourful Grimm's wooden toys.

Meet the Makers

Grimm's Wooden Toys is a family-owned toy maker based in the Swabian Alps, Germany.

  • Founded in 1978, still family-run today
  • Recognised as one of the most elite wooden toy manufacturers in the world
  • Designs toys loved by all ages, not just little ones
  • Committed to creating sustainable, long-lasting, open-ended play pieces

Image: Simon with Elke & Sven Grimm and Marco (Grimm's Managing Director) at the Nuremberg Toy Fair

A three-panel collage showcasing natural wood building blocks. The top-left panel shows geometric wooden blocks arranged on a table with green plants in the background.

Where the Wood Comes From

Sustainability sits at the heart of every Grimm's product.

  • Wood types used: alder, lime, beech and maple
  • Sourced from sustainably managed European forests
  • Grimm's actively invests in reforestation projects
  • Part of their broader environmental responsibility commitment
A close-up of a Grimm's rainbow arches in pastel and bright tones, showing natural wood markings.

No Two Pieces Are Alike

Every piece of wood tells its own story.

  • Natural grain creates unique markings in every finished toy
  • Colour and structure vary from piece to piece
  • These variations are a sign of quality, not a flaw
  • You'll own a piece of Grimm's that's truly one of a kind
A four-panel collage showing the colourful production of Grimm's wooden toys. The top-left panel shows a smiling Simon wearing an apron and blue gloves mixing red paint dye.

From Raw Wood to Finished Toy

Every Grimm's toy is shaped and finished by hand.

  • Pieces are hand-carved from sourced timber
  • Painted with non-toxic, water-based stains
  • Oiled using a natural oil blend: linseed, olive, thistle, walnut and soybean oils
  • No shortcuts, just careful, traditional craftsmanship
A collage showing a Grimm's wooden rainbow toy: a large assembled rainbow arch, raw wood pieces, a close-up of the inner spiral with a small purple ball, and Simon standing in the Grimm's workshop next to painted rainbow arches.

The Art of the Grimm's Rainbow

The iconic Grimm's Rainbow starts as a single block of wood.

  • Cut from one piece of wood, then hand-sawn into arcs
  • Construction is asymmetrical by design
  • This is why arcs stack in only one direction
  • Built so each piece fits perfectly into the next
Explore Grimm's Rainbow Play Ideas

From sustainable forest to your playroom, every Grimm's piece carries real craftsmanship in its grain. That's the magic we get to share with families across Australia every day.

Ready to bring a little of that magic home?

Discover Grimm's Wooden Toys

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